Redesigning App & Website UI
Fyllo being one of the leading Agritech startup in the country, had its user base growing rapidly. Transformation of the app for better usability and website needed to reiterated to achieve better reach and business goals
Application:
Redirecting the user flows and layouts on the bases of usability of different usecases.
Identitfying minor bugs hindering the overall experience of the app to get it fixed.
Creating a brand colour theory on the basis of the vision and beliefs of the company and implementing it on the UI of the app .
Redesigned the App's onboarding process for a seamless activation and value acquisition of the product for the users.
Provided clean and simple icons and visuals for improved accessibility.
Worked on simplifing complex feature screens requiring a wide range of sorting and filtering for better usability according to user customs .
Prepared low fidelity and high fidelity mockups for new feature introduction
Redefined the placement of features and action buttons based on engagement priority.
Website:
Redesigned the information Architecture to accomodate smooth a experience within the various user segments visiting the site.
Reconstructed the visual overview of the website to match the goals and vision of the company
Brainstormed on the structure of the website, prepared low fidelity to high fidelity mockups.
Content segregation and prioritisation on the basis of different usecases for better visibility
Focussed on highlighting the impact and goals achieved till now to involve B2B attention.
Improvised on the navigation for the users to see through the site
Prioritised on the visibility of call to action buttons to improve leads and engagement with the company.
Focused on improving and checking the responsiveness and loading time of the site.
Inculcated blogs, career pages etc to make the website SEO friendly
Funneling down and categorising a diverse range of information
Checked on the responsiveness and short loading time.
